PROBLEM

Soap & Glory wanted to create a huge buzz around the double-whammy launch of its new day and night creams.

SOLVED

I wordsmithed everything for Soap & Glory’s new ‘moisture miracle’ creams – from packaging, print, POS and PR to emails, social and web copy. I also came up with a game: ‘Perfect Pair’.

RESULTS

·      With 9,000 plays in the first week, the game was one of Soap & Glory’s most successful ever.

·      The PR buzz was huge – and the creams were nominated for a ‘Sunday Times’ award.

·      SPEED PLUMP™ sold out within five weeks.